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The new fragrance comes in a futuristic silver hourglass-shaped bottle.
September 4, 2024
By: Rachel Klemovitch
Assistant Editor
New York fashion powerhouse, DKNY launched its newest fragrance—DKNY 24/7 eau de parfum. The fragrance encapsulates the energy of NYC and is a tribute to those who are always on the move. The bottle is hourglass-shaped and has a chrome silver coating, acting as a nod to the architectural elements of NYC’s skyline. The futuristic metallic canister is designed to stand out and capture the spirit of New York. DSM-Firmenich principal perfumer, Frank Voelkl, crafted the scent. It contains a textural floral woody musk. Top notes include pink pepper, quincester, and rhubarb, with rose centifolia, jasmine sambac India, and tuberose mid notes, followed by base notes of upcycled cedarwood, upcycled sandalwood, upcycled musk, and ambrox super. Georgia Palmer is the face of the campaign which was created by Dan Jackson and Theo Stanley.
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